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Today I’m giving you my Black Friday predictions and giving you advice on what you need to do to prepare for Black Friday as a small business owner. This year, EVERYTHING is going to be different for the shopping season. A lot of businesses will be closed for in-person shopping and will move everything online. So as a small business owner, how can you compete with the big stores and prep your own business for maximum Black Friday sales? Let’s get into it!

Hit the Highlights

(4:45) These major stores are closing their doors on Thanksgiving.
(6:31) Why you need to focus on the online space.
(8:08) If you are a brick and mortar, pay attention to this!
(9:40) When you should start your Black Friday strategy.
(12:33) Why you should strongly consider delivery this year.
(14:30) What’s your online strategy?
(16:00) Could mailers be back?

Your Black Friday Strategy

  • Start your sales early to make sure your product is seen
  • Consider curbside pickup or delivery for your product
  • BOPIS: Buy online and pick up in-store
  • Make sure your shipping is in order
  • Create a plan for Facebook ads
  • Make a mailer with a QR code
  • Warm-up your email list now

Episode Sponsor

This weeks’ episode is sponsored by EtchLife, a Christian lifestyle company + designs a variety of products to bring truth from God’s Word into every part of our day. They have apparel, stationary, candles, home décor, and care packages to send some encouragement to a friend. They even do custom pieces for authors, ministries, and businesses. In fact, they did the merch for my book, Fear Is Not the Boss of You. Head over to to grab a 20% off coupon code to use on their website + to connect with them about custom merch.

My Thoughts On Etsy

Why You Should Not Rely Solely on Etsy to Sell Your Goods:

Why You Should Not Rely Solely on Etsy to Sell Your Goods Part 2:


Listener Shoutout

I love to shout out a business each week on the show. Your reviews are such a blessing to me so I want to repay by drawing some attention to someone who takes the time to leave one. Thank you, KSevier, for your kind words. I pray a blessing over you and your business!

Jennifer Allwood meets me where I am in my faith, my entrepreneurial
journey, and my life as a mom and wife. The balance of Monday fires,
interviews, and overall topics always give me something to think about –
intellectually, emotionally and spiritually. I feel like I’m never alone when
I am listening to Jennifer Allwood’s podcasts. —KSevier

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