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Why Etsy isn’t Enough for Any Business

A Facebook fan asked me, “Why are you so anti-Etsy?” The better question is, “What role should Etsy actually play in your overall business strategy?” I’m not anti-Etsy, I’m anti-putting-all-of-your-eggs-into-any-ONE-basket, especially if it’s Etsy. My answer is really: It's never just Etsy ... it should be "Etsy and... YOUR OWN…
May 27, 2018
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How to Start a Website

You HAVE TO own a website for your creative business. It's the only piece of real estate YOU CAN CONTROL. At any moment, any one of your social media platforms could be shut down. A website is your OWN REAL ESTATE. It's a validation for your business and it's social…
February 14, 2018