Episode 207: Believe IT with Jamie Kern Lima

Today I’m interviewing Jamie Kern Lima – who started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country! Jamie sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. I loved interviewing Jamie because even with all of her success, Jamie is humble and has a heart for others. If you are in the middle of making your dream come true, you are going to love Jamie’s story. I know you will be inspired by this interview, just like I was!

Hit the Highlights

(1:47) How did IT Cosmetics get started?

(13:03) How did IT Cosmetics get bought out by Loreal?
(23:12) You can’t fake authenticity. Why Jamie chose to use real models, even when experts were telling her not to!
(24:42) The moment Jamie’s life changed for IT cosmetics
(28:00) How to navigate doubting God
(30:23) All about Jamie’s new book

All About Jamie

Get Jamie’s new book, Believe IT! Go here: https://www.believeit.com/

Jamie Kern Lima started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on Forbes America’s Richest Self-MadeWomen list. Today, she’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over$40 million in product and funds to help women face the effects of cancer with confidence. Learn more at JamieKernLima.com

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