Episode 169: Keys to Copywriting with Tarzan Kay

Building an email list can be so powerful for your business. Emailing is a great way to engage with your customers and build the know/like/trust factor that is so critical. I don’t want you to let your fear hold you back. Start consistently sending a weekly email! It’s all about great content and developing a relationship, and it doesn’t have to be “salesy”. Remember, they subscribed to you because they felt a connection so BE YOU! To help get you on your way, I sat down with Tarzan Kay, Email Copy Queen, to talk about some of her best tips and tricks when it comes to copywriting and all things email!

Hit the Highlights

[4:05] Copywriting Basics
[6:10] Subject Line Hot Tips and Tricks
[10:50] How Often Should You Email?
[11:55] Nurture vs. Promo/Launch Emails
[14:15] Be Upfront With Sales
[15:25] Launching Email Sequences
[17:20] GIF or JIF – the world may never know LOL
[21:20] Compete with Yourself Instead of Industry
[23:00] Not a Grammar Junkie?
[27:00} Rapid Fire Questions

All About Tarzan

Tarzan Kay is a former copywriter, a whiz at digital course launches, and a sci-fi fanatic! She loves helping people grow their businesses with email. Whether it’s selling an online course or booking their first day-rate client, she loves to see people leverage the power of email.

Important Links

Episode Sponsor

This podcast is sponsored by our Equipped sponsor, Trendy Mama Boutique. Anyone else constantly looking for new and fun activities for the kids to do at home, especially now??? #quarantine
Trendy Mama Boutique has so many solutions to keep kids creative! She has Lego building kits, personalized puzzles, chore boards, handwriting boards, just to name a few!
To shop go to trendymamaboutique.com/

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Jennifer Allwood