Episode 166: Importance of Being Honest, Real, and Relevant When Pivoting Your Business with Erin Sanderson

2020 will forever be the year of pivoting! Many businesses are making big changes during these COVID-19 times, but change happens all the time and it doesn’t have to be scary. Sometimes we have a huge passion for one thing and create a business and then go into another season and need to make a change.  Pivots in business can be great and so powerful! Whether you are having to make a shift because of the current pandemic or because God has planted a new direction in your heart, I encourage you to frame it in a positive way. On the other side of a pivot is a brilliant and beautiful new story!

Hit the Highlights

[5:40] Knowing when to pivot
[10:50] Planting the pivot seeds
[16:10] Handling pivots on social media
[18:50] Corona Girl Talk
[20:40] Things to consider when you are pivoting
[22:35] Making your pivot RELEVANT
[26:15] Seasons change

All About Erin

Erin started her journey with small-town South Dakota roots and a big rock n’ roll dream. She knew music was her passion and moved to Nashville as soon as she turned 18 to make her dreams a reality… and that she did. Erin toured the country sharing the stage with acts like Evanescence, Halestorm, and Candlebox. As well as writing songs featured on MTV, Keeping Up with the Kardashians, and more. Now she’s chasing new dreams as the CEO of the non-toxic skincare called “Skin”, and is getting ready to launch her clothing line! Most of all she’s using her life story to inspire women to chase dreams of their own with her virtual girl gang “She’s A Rock Chick”.

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