In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer.
In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers.
If you’ve ever wondered why your audience isn’t converting or if you’re just getting started and feel like you need a big following first — this episode is for you.
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