My daughter used to take horse lessons, and that got me thinking about why these strong, smart animals wear blinders when jumping and racing… What are they so scared of?? And how we sometimes need them as business owners to keep our focus in business.
Here is a Facebook Live about Focus in Business, if you’d rather just listen. You can go here.
Why Wear Blinders???
Since horses’ eyes are on the sides of their heads, they have great peripheral vision. With that, they are prone to turning in distraction, which can cause stumbling and falling. Blinders help them to NOT see beside or even behind them. It helps them to FOCUS and stay on their path.
There are so many analogies that humans and business owners can pull from horses wearing blinders, let’s cover our distractions.
How to Improve your Focus in Business
Ditch the Herd Mentality
Many business owners are part of online groups, which can be helpful and harmful at the same time. We notice others’ social media numbers can make us think that they have had big or little success. Don’t be fooled, it’s just a vanity matrix. Someone with a TON of followers may have no idea what they are talking about. And someone with only a few could have great insight. (Look at Jesus Christ!!! He had such a small flock, but a HUGE influence!!!!) Also, when we are in these groups, our ideas and gut feelings are pushed down. We have a natural fear in doing what hasn’t been done before, and being something different. We stay in these groups because we want to be around and the comfort of proven success. We FEAR failure. If we stay safe and stay put, we can miss the nudge from GOD to do something different or try something new, we don’t stay on our own path.
Stop Watching the Competition
Don’t get me wrong, in business, competition is a MUST. It pushes us higher. But as business owners, we have a tendency to look at our competitors, keep tabs on what they are doing. We watch: prices, posts, courses, launches, products, photos, websites … STOP IT!!! We HAVE to remember to have the mindset that: MY path is different! THIS is the lane that GOD put me in!! This is MY calling!!! When we start watching what our competition is doing, it will affect us and usually in one of two ways: we become prideful and “greater than” or we will feel like a loser. Too much confidence or more doubt is just not good for you and your business!!! Read my article about When you feel stuck, average or mediocre at best (and like everyone else is winning)
Ignore the Noise
Our confidence has to be protected from the world, from our heads, our peers and sometimes our own household. Ignore the noise. Ignore the distractions. It come off like arrogance, but we need to put on those blinders when the noise starts, so we can focus on our path. We can’t control the words others use, but we can control how we notice, react and respond. When you really need to focus on you business, like when you’re launching a course, writing a book or coming up with new content, ignore the noise. Coming out with new content
We can’t help but be influenced by others. But we need to FOCUS on what WE are doing on our own race. Let’s not be a carbon copy of our neighbor, competitor or mentor. We have a different path with our own uniqueness, aka NOT a version of someone else. We were made different for a reason. And we need to own it and sometimes we literally need put our hands up as horse blinders to focus.
Remember that GOD has a plan for every person on this Earth. And it is completely different from anyone else’s. If we aren’t distracted, we can focus on that God’s path. Trust your instincts. Trust the Lord. Focus on your calling!!!
If you found this helpful at all, please consider joining my Inner Circle – it’s a fabulous group of like-minded creative business owners and we will help you focus with monthly trainings and action items to grow your online audience! Get on the waitlist here!