This goes both ways, my friends. If your followers are taking the time to send you a DM, take the time to respond back to them! It’s the easiest way for you to build loyal, lifelong followers. Set aside 15-20 minutes a day to clean out your inbox and get back to people! A great way to respond is with a voice or video message. Sure, you can type out a response, but anybody can do that! I’m coaching my people to be extra, and if you want to be extra, come back with a video or a voice message!
On the flip side, you can use your DM's to build relationships with people that you maybe want to work with one day.
Send DMs to say ‘hey that was great content,’ be affirming, give them a thumbs up, tell them what great stuff they’re putting out. Build the relationship so that down the road, you can perhaps make an ask of them!